Customer Response Time Expectations on Social Media

Hello, is anyone there…?

If your social media is on auto-pilot, you may be missing one of the most vital pieces to having a successful social media program - being social and having conversations!

For those of you on auto-pilot, today is the day to reassess. Posting content is great, but if you aren’t actively engaging with your followers, replying to their messages or comments you are losing out. Your customers have expectations and you may not be meeting them.

One of the Annoying Actions Brands Take on Social Media is “Not Replying to My Messages” according to a SproutSocial survey. Here are other interesting stats:

• Did you know 80% of customers expect companies to respond to their social media posts within 24 hours?

• 85% of customers on Facebook expect a response from companies within six hours.

• 64% of customers on Twitter expect a response from companies within one hour.

Don’t have time to watch your social media around the clock? That’s what I’m here for. Contact me to get a quote!

Getting Customers to Commit with Abandon Cart Emails

Don’t we all wish our customers were like penguins? Falling in love and committing to our products and services, never leaving us. I know I’d love for each one of you reading this blog to fall in love with my services and choose me as your lifelong marketing guru, but I digress….

Getting your customers to commit to your products once they’ve found your website, researched products, and added it to their cart can be easier with the right follow up.

I dare to speak for all of us when I say, we’ve all added more to our shopping cart than we intend to buy. Our wish list of things that at the moment would make us so happy, but maybe not our wallets. We often leave the cart without buying a single thing. Enter abandoned cart emails.

Abandoned cart emails are sent to customers who ALMOST made a purchase in hopes to encourage them to complete their transaction. Can you believe only 19% of even the top 1,000 ecommerce websites have any kind of abandonment recovery? Half of frequent cart abandoners will purchase when hit with remarketing.

Does your website have remarketing abandoned cart emails set up? Let’s get your customers back.

Negativity on Social Media

While I was brainstorming my blog topics for October, I had to stop to respond to a notification regarding a negative review one of my clients had just received. After the situation was rectified, I thought here is my next blog post.

Regardless of what type of business you have, industry you are in, you will one day get a negative review. It’s inevitable, but how you handle it speaks volumes to your customers and even prospective customers.

Connecting with your customers in real time has it perks, but there are consequences. 50% of customers claim they would stop doing business with a company that doesn’t respond to a negative social media post. 62% of customers say they are influenced by negative comments and will stop doing business with you altogether.

Don’t let this be you. Respond to all negativity, you might surprise yourself and win them back.

Blogging and Its SEO Benefits

Whether you ask Siri, Alexa, or type in your search words in the good ol’ fashioned Google, you are benefiting from search engine optimization, SEO for short.

One way to boost your SEO quality is through blogs. Blog posts can utilize a variety of on-page SEO methods that can increase your chances to rank in search engines and get customers to your website.

The criteria and best-practices for SEO are constantly changing: Google Panda, Google Penguin, Google Hummingbird, Google Pigeon, Google Mobilegeddon (let’s skip ahead here) and now Google Medic Update (PHEW!) are just a few of the latest Google Algorithm changes.

Let’s set up a meeting to brainstorm blog topics that will benefit your business most, get you in front of your target customer and improve your page ranking on Google.

Get Noticed on Instagram with the Explore Page

Are you one of the 25 MILLION businesses on Instagram? Maybe you have a personal account where you like to casually browse and explore.

The keyword here is EXPLORE.

What is the Explore Page?

The Instagram Explore Page is where users venture outside of the accounts they are already following. It is tailored to the users account based on their previous likes and latest follows.

The Explore page now includes IGTV, Shopping shortcuts, and topics all within one centralized page.

Why is getting your brand featured on the Explore Page important?

60% of users say they’ve learned about a product (or service) through Instagram. Getting your brand featured on the Explore page makes it easier to organically get noticed and grow your following with users who are more than just a number.