In the world of more, more, more we sometimes have to force ourselves to slow down, take a breather, and reflect. Content marketing is no different. Let’s all take a page from Marie Kondo…
Deleting content from your website or blog sounds like an SEO nightmare, but it can actually become an SEO dream come true. This practice is called “content pruning”. Now don’t go crazy deleting EVERYTHING, a strategy needs to be in place and it has to be methodical.
What exactly is content pruning?
Content pruning is removing, updating, consolidating and/or redirecting low-value pages on your website. Content pruning shouldn’t be done without an audit of your site.
Here’s what my content audits consist of:
Review content for missing information or gaps
Identify content overflow - when there is just too much content
Find outdated pages - old events, discontinued products…bye bye!
Optimize historical information - review and enhance pages to achieve a higher search engine ranking
Analyze what is working (and repeat)
ORGANIZE! Because a good purge is nothing without some well thought out infrastructure - makes it easy for search engines to crawl.
Are you ready to Marie Kondo your website? Let’s get started!
