Has your business been living off your personal Facebook page for a while? Are you finally ready to take the next step and get a .COM? We’re so happy you’re here and considering Melanie Pine Marketing as your website development agency!
Before we start building your “house”, we need to start with your foundation…
Register a Domain Name
You’re officially joining the .COM family! HOORAY! You’ll want your domain to best represent your company, be easy for customers to type into their browsers and most importantly work with your company’s long term plan. Once you’ve jotted down a few options make sure they are available here.
Think branding
Are you looking for your website to be an extension of your office, studio, or store? You may want to keep your branding consistent with its look and feel. What color schemes/fonts are you looking to incorporate? Do you need a logo (or maybe a logo redesign)?
Content is king
Every piece of content on your website should be written with your customer in mind. How can we inform and help them? Having pages and content covering key areas can help alleviate questions. We typically recommend these pages:
A Homepage (obviously)
Products or Services - explain what you offer and provide up-to-date pricing (if available)
About - yes, one of those pages, but with personality! Be yourself and let your business and even team shine.
Testimonials - a piece of your website where you can have your clients brag about how awesome you are. Video testimonials, Before and After Photos, the sky is the limit here.
Frequently Asked Questions - if you or your team has ever been inundated with the same 5 questions over and over again, you’ll appreciate this page.
Contact - What are your hours of operation? How can I reach you? Can I book an appointment online?
If you are particularly chatting about your industry (like me), you may want to incorporate a blog, like the one you’re reading right now! Thank you, BTW.
…& a picture is worth a thousand words
Have you ever been to a website that had photos from what looked like the ‘90s and you immediately wondered if this website was even relevant anymore? Images can make a break your website. There are several options available to you: take your own high resolution photos, hire a professional photographer or use stock photography from sources like Shutterstock.
Having a strong foundation is the best path to success! If you’re ready to start on this new exciting path, we’re here for you.