Today LinkedIn announced that every Product Page on LinkedIn now has access to Lead Generation Forms.

(Note: This feature is gradually rolling out and may not be available on your account at this time)

Lead Generation Forms are one-click form submission experiences that allow prospective customers to convert 5x higher than traditional landing page forms and best of all it’s a FREE feature.

Lead Gen Forms allows select admins to collect quality leads by giving members who visit your Product Page the option to open and submit a pre-filled form with their information. Lead Gen Forms significantly reduce members’ effort to submit requested details.

As this new feature rolls out, now is the time to start thinking of which products you’d like to feature to best optimize your leads!

Source: Business.LinkedIn.com

If you have a professional problem, turn to LinkedIn! LinkedIn is more than just a social media channel to utilize when you’re on the hunt for a new gig or as a business owner, a place to find your next top talent.

Did you know LinkedIn is responsible for roughly 80% of all B2B leads? With 9 billion impressions across LinkedIn’s feeds weekly, it’s easy to see why!

94% of B2B marketers use LinkedIn to distribute their content. LinkedIn can lead decision makers to your content and website, increasing the number of leads generated. For B2B websites, nearly half of all social media traffic is coming from LinkedIn.

If your advertising budget allows, don’t forget targeting advertising. It can not only increase traffic, but is also a more efficient way to pinpoint key decision makers by industry, job title and more.

More Stats on Why You Need LinkedIn in Your B2B Marketing Plan:

43% of marketers say they have received a customer through LinkedIn
92% of B2B Marketers leverage LinkedIn over other channels
79% of B2B Marketers view LinkedIn as an effective source for generating B2B Leads

If you are ready to utilize LinkedIn as a part of your social media strategy, give me a call to get started!